Speaker Bio

Jeff Christensen

Jeff Christensen

Senior Hardgoods Buyer and Visual Merchandiser, SummerWinds Nursery

Jeff Christensen is senior hardgoods buyer and visual merchandiser with SummerWinds Nursery, with three locations each in California and Arizona. Jeff has been with SummerWinds for 11 years, and his primary responsibilities include negotiating contracts, managing vendors, selecting product lines, analyzing point-of-sale data, managing inventory and setting retail prices. Jeff has more than 25 years of experience in the garden center industry, and previously worked in sales at Central Garden & Pet and in management at Payless Nursery.


How to be successful with multiple pricing, adjust to increased freight costs

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